A work of the studio â€“ The focus package â€“ is featured in the color management book. Written by professors John T. Drew and Sarah Meyer, this book is a consolidated ressource for graphic designer who wants to create packages. This comprehensive guide covers both theoretical and practical packaging design considerations.
Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. This excellent book is now available in stores. Many thanks for John T. Drew and Sarah Meyer for this collaboration.